Case Study Hypothesis Wow Gifts Ensure Retention and...

Hypothesis: Wow gifts ensure retention and customer loyalty. Management Dilemma The problem presented in the business research case study is the issue of whether or not customer loyalty is being gained from the allocation of money into wow gifts. The second issue is will there be an increase in customers if the money is allocated into advertisement to increase the potential in sales therefore increase the potential in profit, achieving quantifiable results. Overall the main issue is, will customer loyalty or increase in customers promote more profit overall? Management Questions What can be done by management to fully capitalize on any opportuniy gained? Management can fully capitalize on the opportunity to gain customer loyalty by offering deals and contracts for instance, lease contracts that will get repeat customers coming in and paying for years to come. If the advertisement route is followed, the money used for advertisement needs to be used efficiently to target the right target audience or demographic in order to get the most optimal results. Advertising methods such as email lists of specific key groups can offer advertisements to a specific target audience without using up too much of the allotted budget. Research Questions Do wow gifts gain customer loyalty? If so what are the best actions to take in order to ensure repeat business? If customer loyalty is gained from the wow gifts, leasing options are the best bet to get customers coming back for a longShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational B ehaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior Comprehensive Cases Indexes Glindex 637 663 616 623 Contents Preface xxii 1 1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ Management Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to